Kahf strives to be the leading men’s self-care brand from Indonesia. They communicate their brand values to empower confidence and inspire positive impact every day. This year, they launched a perfume collection called Kahf Oracle that brings the concept of redefining masculinity. They wanted packaging that embodies humanistic wisdom progressively and distinctively.
The overall packaging design is inspired by the human body, particularly someone with relaxed shoulders and a humble behaviour. The rounded square silhouette at the corners of the bottle represents this. Throughout life’s journey, humans encounter unexpected experiences constantly. This philosophy is reflected through the perfume’s combination of two premium materials: glass and a concrete-like texture that provides a tactile sensation. Finally, as the finishing touches, the bottle has a slightly asymmetric geometric form on one side that tells about human imperfection.
