KA’A’s packaging, designed by Estúdio Ditongo, leans into bold typography and layered illustrations that feel almost hand-drawn, giving the brand a memorable presence.

The logotype stretches across boxes, tote bags, and apparel, anchoring the identity in confident wordmark design. Illustrations wrap around the cartons, creating a tactile storytelling device that pairs with earthy palettes and subtle detailing. It’s deliberate and rooted, seamlessly connecting packaging with lifestyle touchpoints like merch without losing cohesion.