J.W. Hulme Co

“J.W. Hulme Co. produces premium product – with the unbelievably high-quality luggage and bags hand-crafted by a dusty 103 yr old St. Paul Company with a heritage in hunting. They were in desperate need of brand refurbishment.Wink came up with a solution to identify key trends and redesign key elements that included the identity, the catalog, packaging and the website.”