As a lover of bold type and monochromatic packaging, JKR’s design for breakfast bar brand Over Easy is right up my alley. The multicolored and striking branding is playful yet authoritative, striking down sugary breakfast bars, and making a name for more nutritious options. Beyond the bar, the typography alone is drool-worthy.
Over Easy is launching into the breakfast category with a line of simple, nutritious, and better-for-you breakfast bars in four morning-inspired flavors – Apple Cinnamon, Banana Nut, Peanut Butter, and Vanilla Matcha – with a bold, colorful look and message to match.
