Pascal Schlittler Marketing Services was contracted by MYCOFFEEWORLD to design an attention-grabbing design and logo. Using inversion techniques, they played around with the typography’s format to shed light on the coffee brand’s multifaceted nature and global themes. Metallic, respectively colorful pouches serve to further set the brand apart with elegance and style, while maintaining a sense of modernity with the typeface and use of ‘my’ as a pattern on each bag’s side.
The creative choice of the brand “MY coffee world” is based on an elegant, pure, modern, and timeless design, which corresponds to each exotic destination and the uniqueness of coffee.
