The NACS Show isn’t your typical CPG tradeshow.

In fact, you could argue that it’s the Super Bowl of shelf appeal, a place where every brand competes for attention in three seconds or less, and believe me when I say that “subtlety” has long been banned from the convention center. From THC sodas to protein pop, convenience is now the testing ground for cultural relevance and even a little weirdness—where branding, bravado, and a little bit of chaos coexist in perfect harmony.

Here are 22 standouts that turned heads, bent rules, and reminded us that when it comes to c-store design, louder can still be smarter.