Menstrual pad packaging isn’t something previously described as “lovely” or “beautiful.” In fact, most menstrual pad packaging feels stuffy and generic. Yet, Inertia is a brand that’s changing the space. With packaging designed by BBB, the design feels futuristic, romantic, and effortlessly different than what’s currently on the shelves. The black, red, and tan hues paired with an elegant typeface push this brand into a world full of elegance and intention.