Derek&Eric’s design for Impossibrew leans into bold contrast and structured simplicity. The black-and-white split-block layout makes the typography pop, while the oversized can graphic on the outer box reinforces brand recognition.

The color accents, gold for lager, red for pale ale, add just enough visual hierarchy without taking away from the minimal design. The approach feels industrial yet playful, perfect for a straight-to-the-point low-alc beer.

Jon Gibbs, Managing Director, Derek and Eric, shares more about the design process below.