Ok! Just so we’re clear. I am not a designer, and I ‘m not here to judge.

Fact is, I have only one part to play…production. What I care about, and passionately so–is that whatever comes out of your collective, creative braincan somehow be printed on some kind of device, and in some kind of print process other than the printer in your office.

I affectionately call this IDROP or “Is Design Reproducible on Press?”