How Designers of JOLA Honey Avoided Cliches to Create this Lovely Packaging

Published

July 10, 2017

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“All illusions are to be used.”

While seeing the future might seem impossible, it’s exactly what Tough Slate Design tries to do. The agency, located in the Ukraine, states, “We are dedicated to invent solutions,” and this means going beyond what already exists and creating something new, fresh, and risky. With a wide portfolio of work, from advertising projects to branding to packaging, Tough Slate Design aims to look past the horizon and bring the solutions of the future here to us today.

What: Dreamy honey packaging geared towards a younger audience and designed for home or travel.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.