When it comes to putting out a killer spread for big games, things like beefy chili and gooey cheese can take the tailgate or viewing party to another level. Hot dogs, nachos, and fries slathered in thick layers of chili and cheese can bring tears to a full-grown human adult’s eyes.

In time for this year’s big football game, the one brands aren’t allowed to call out by name, like advertising’s Voldermort, Hormel is hooking up one lucky fan with a specially designed chili cheese keg.