Hip Pop’s updated packaging system, designed by Robot Food, is all about making an impact on the shelf. The previous packaging leaned into playful, illustrated scenes that felt light and whimsical. The new design flips that approach, focusing on bold typography and high-contrast color blocking.

The name “HIP POP” is stacked in oversized black and white letters, while fruit illustrations bring in energy and flavor cues. The packaging balances attitude with clarity, making it clear that this is a kombucha that isn’t like any other.