JOI (Just One Ingredient) is plant milk for planet people ? Store-bought plant milk is 98% water and, thanks to JOI, we now have a better solution. With less packaging, a longer shelf life, more servings, shelf stable products, zero food waste, and products that are 100% customizable, all you have to do is add water and en JOI.

Herefor Studio worked with JOI to bring the new brand identity and packaging design system to life, taking their pack forms from plastic tubs to glass jars and launching their Oat Milk Powder in a fully compostable pouch. Visually, we brought their sustainability story to life via a custom illustration and icon library that speaks to their key points of difference.