Ketchup stains.

It’s happened to most of us, or at least someone we know. The tomato-based condiment has just enough grip to cling to foods like french fries, but not so much that it can occasionally drip away onto clothes. The stain can also be difficult to clean away, especially on lighter-colored items.

Heinz, famous for its ketchup, doesn’t see ketchup-stained wear as ruined and wants to reframe them as a fashion statement. To that end, it has teamed up with online consignment and thrift platform thredUP for a limited-edition vintage capsule that celebrates the ketchup drip.