Pocket Rocket Creative designed this adorable packaging for Gruzin, a Belarusian restaurant that specializes in Georgian cuisine. The star of the design is the super cute mascot which is based on a Georgian favorite.

“Gruzin already had an authentic restaurant of Georgian cuisine in Minsk. Their new idea was to start a Georgian fast food place, first in Belarus. Our mission was to help them with developing a fresh visual language that would be self-sufficient and communicate the idea of traditional food in the context of a big city.”

“We developed a design-system that reflects Georgian hospitality in a very modern and emotional way. For the logo a custom typography was created using elements from traditional ornaments. We created a friendly brand mascot based on the national dish called khinkali. Parodizing a Georgian man, khinkali orders ‘Kill the hung-uh!’ and smacks her lips saying ‘Uh-mazing food!.’ The character is quite magnetizing to both adults and kids. We also used clear pattern as an additional element, it was based on traditional Georgian carpet elements.”