We all know how beneficial fruit can be within our diets, and when that fruit comes in a snackable form, it makes eating healthy even easier. Redfire Design created the enticing packaging for Goodi, a brand that specializes in creating delicious healthy fruit-based snacks.
“Yep, this NEW Challenger Brand is looking to break the market!
Our task was to develop the brand, brand mark, brand story, and clean, modern packaging for a range of dried fruit and healthy snacks. We targeted an audience who are keen for healthy, fat-free products with a minimum of fuss in their preparation – pure, unadulterated ingredients with no artificial colourings and flavourings. With an increasing consumer focus on healthy snack options providing functional benefits, Goodi is aimed at meeting these demands for healthy snacks that promote healthy eating and fuel a healthy lifestyle – ‘Enjoy some Goodiness in your day.’”
