Old Bayâs versatility and unique flavor, thanks to its blend of 18 herbs and spices, make it the go-to seasoning for fans everywhere, especially in the Mid-Atlantic region. Most associated with seafood, Old Bay can also be on snacks like popcorn and potato chips.
When the makers of Goldfish, those cheesy, crispy piscine-shaped snacks, discovered fans were sprinkling some of that Bay on its crackers, a revelation that inspired a new Goldfish flavor featuring the Maryland classic.
The packaging clearly finds inspiration in Old Bayâs signature yellow, blue, and orange tins. The front of the bag includes a large Goldfish logo and a pair of crackers. Additionally, the cobranding is balanced while communicating the Old Bay flavor by leveraging the seasoningâs strong branding.
