Go Inside the Hive with this Beehive-Shaped Honey Packaging Concept

Published

July 10, 2017

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There are some typical design elements that usually go into packaging up honey, but this is one we definitely haven’t seen before. The concept, designed by CreativeByDefinition, is in the shape of a beehive and encourages consumers to have a better understanding of nature and the ecosystem.

“Challenge: Create a packaging design that revives the true story behind the bees’ lifetime work of producing honey.’

“Solution: The concept—’Looking through the magnifier glass inside a beehive.’”

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.