Introducing a global redesign for Laphroaig! This month sees the launch of a global packaging refresh for Laphroaig, designed by jkr. The redesign for the Islay single malt whisky extends across the entire portfolio from the brand’s popular malts to its more premium editions. Designed to reflect the quality of the products and the brand’s rich history, the new packaging strives to make it easier for consumers to identify their preferred expression.