Give The Rainbow With Limited Edition Skittles

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Every June, companies and brands across the world celebrate Pride, a month-long celebration for members of the LGBTQ+ community by creating limited edition packaging or by donating to a non-profit or charity. Last year, Disney donated 10% off all Rainbow Mickey profits to the Gay and Lesbian Independent School Teachers network, while Milk Makeup created a limited edition Pride Pack that gave 50% of proceeds to The Lesbian, Gay, Bisexual & Transgender Community Center in New York City. And that’s just a few.

Skittles, your favorite colorful bite-sized fruit-flavor candies, have also switched up their iconic packaging every June to show some love. For two years, they opted to “Give the Rainbow” with all black and white packaging, and white skittles.

Now, in 2019, they’re taking it one step further with the help of London-based brand and packaging design agency Straight Forward Design and communications agency, adam&eveDDB whose vision involved reaching out to artists from the LGBTQ+ community to design the packaging.