Ginocomfort, a Russian feminine hygiene line, was redesigned to strengthen its positioning. As part of the redesign, Vertex pharmaceutical briefed :OTVETDESIGN to shift the brand to focus on discretion.

The redesigned packaging borrows cues from the beauty industry, ensuring discretion and delicacy. All the products feature gentle illustrations of women surrounded by flowers, and imagery that reminds us of the exotic representation in the Gaugain pictures.