We recently had the opportunity to talk with Hunter Lovins, founder of Natural Capitalism Solutions and author of the book A Finer Future: Creating An Economy In Service To Life.

Lovins, who is a professor of Sustainable Management for Bard’s MBA program, has championed sustainable development for over 35 years, co-authored 16 books, and consulted on business, economic development, sustainable agriculture, energy, water, security, and climate policies for scores of governments, communities, and companies worldwide. Time recognized her as a Millennium Hero for the Planet, and Newsweek called her the green-business icon.

In short—she knows her shit.