Funky Agency crafted a packaging design for ArtIchoc that embodies the brand’s identity as a gastronomic art space. Drawing inspiration from the bean-to-bar concept and the use of rare cocoa varieties, the packaging reflects the project’s commitment to chocolate as a modern work of art. The visual identity, highlighted by calm colors, emphasizes the team’s expertise and passion, resonating with the core product. The packaging design mirrors the brand’s philosophy, where each dessert becomes an exhibit in a museum, inviting customers to experience art through the tactile and edible presentation of their chocolate creations.
ArtIchoc is a gastronomic art space divided into three zones: an atmospheric cafe, a corner with branded products and a take-away window. The institution was created out of love for chocolate for those who share this love. That’s why all the items on the menu are chocolate-based. We did a lot of brainstorming together with the founder of the project to formulate the key attributes and unique idea of the future brand.
