ZOE is a brand working to help consumers shift their ways of thinking about food for the better. Because the diet world is filled with false information and degrading perceptions, ZOE delivers personalized facts, showing members how to eat based on their unique biology. The packaging system, designed by Ragged Edge, features an extremely sunny disposition with a yellow color palette. In addition, the oversized logo on the side of the box creates a welcoming atmosphere that thoughtfully omits the destructiveness that most weight loss and diet brands’ packaging features.

ZOE is the most scientifically-advanced nutrition program in the world. Through individual analysis and advice, each of us can learn how to eat to improve our own health. In an industry still dominated by fad diets and quick fixes, we partnered with ZOE to create a brand to fundamentally change how we think about food.