There’s something about ordering an alcohol-free beverage when you’re out that makes you feel like a teenager ordering a mocktail at Olive Garden, isn’t there?
Luckily, booze-free beverages are everywhere now, so you can say goodbye to Shirley Temples and hello to something more your style. With alcohol consumption decreasing, the demand for a new drinks category that didn’t really exist a decade ago continues to rise.
Lisa King, the founder and CEO of Free AF, saw this as an opportunity to create a distinctive beverage for someone like herself—someone who wanted the positive effects of alcohol but not the negative ones, someone who didn’t want all the prying questions about why she wasn’t drinking alcohol, and someone who didn’t want to feel relegated to the kiddie table with a cup of juice.
