Hennessy’s packaging design for the 300th anniversary of its founder, designed by Apartment 103 with concept, art direction, photography, and film production courtesy of Force Majeure, features a multi-colored palette incorporating bold primary and secondary hues, creating a celebratory look. The typography remains sophisticated and classic, allowing the brand’s legacy to come through while juxtaposing modern abstract patterns.

The design features art created by Irish artists Conor Harrington and Maser, who came together to bring Richard Hennessy’s story to the forefront of the design. The lively yet sophisticated design elements highlight the brand’s forward-thinking collaboration and creativity.