Floraison’s Delicate Yet Punchy Beer Packaging Design

Published

Floraison, described as “flower sparkling beer,” implemented the floral notes wonderfully throughout the can’s label design. The more muted tones create a gender-neutral design aesthetic while allowing the dainty flowers to flourish throughout the design system. Utilizing yellow and orange typography overlaid on the design makes an immediate impact, while the soft backgorund colors balance it to create a delicate aesthetic.


Editorial photograph