The beloved barbershop-born grooming line is refreshed with a new ‘do
In 2013, strategic creative studio, RoAndCo created the original Fellow Barber brand and packaging design. In developing their original branding, RoAndCo sought to reflect the familiarity of the neighborhood barbershop as well as the expertise and uniquely personal customer service they provide. The overall aesthetic was utilitarian, inspired by the un-designed and functional packaging of vintage oil and paint cans and featured the brand’s signature “safety green” color.