Fast & Fresco is changing the way we look at fresh soup when we’re in a rush. The end result is a packaging solution that highlights the freshness and the appeal of the actual product itself.

“Fresh soups to warm up in the microwave? A new brand is born: Fast & Fresco. Fast & Fresco is a young brand operating in the vegetable market and is distinctive of its cutting edge cooking process which allows the product to keep the freshness of its ingredients. From the name and logotype, to the design of the entire range of packs, a contemporary project was achieved, where style meets the product’s freshness.”

“The assignment was to build the brand from its foundation, and to find a name that reflects its philosophy and place it in the position of a cool and contemporary product of high quality.”