Everland and Creative Studio Another Refresh Classic Denmark Soda Tuborg Squash
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Tuborg Squash is Danish orange soda that first debuted in 1936. Since then, it has become an icon in Denmark that has lost touch with young consumers.
The brand turned to Copenhagen-based creative studio Another, who teamed up with fellow agency Everland to create a new, refreshing brand story and identity that would reconnect with the youth and reimplant itself as a leading soft drink in the market.
