ETHOS is a chocolate brand focused on shedding light on the unethical practices in cocoa farming. The brand specifically focuses on the South African market by supplying consumers with high-quality chocolate that tastes delicious but also helps enrich the lives of cocoa farmers globally. Amy Gajjar designed the brand’s packaging system, adding a bright perspective that helps showcase its moving messaging and inspires consumers to think twice about where their products come from.

ETHOS is the chocolate bar with a conscience. Globally, there is a lack of awareness regarding unethical cocoa farming. The exploitation of cocoa farming countries has led to forced child labour, unfair pay for workers and poor working conditions. We decided to focus our target market and the problem specifically in ETHOS’ native country: South Africa. Many South Africans are unaware of the unethical practices that go into producing their favourite foods and snacks. Evidently, they also have a penchant for good chocolate. Hence, why we decided to create a chocolate bar that educated South African consumers on where exactly their chocolate comes from.