Echo recently showcased its new work with Smarties, the children’s sweets brand. The new refresh highlights the brand’s sustainability measures throughout the design without sacrificing a fun, playful perspective. Nestlé is ambitious to reach Net Zero by 2050, and this latest advancement in their sustainable initiatives for NITR supports this wider company objective.
Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work embeds Smarties® sustainability commitments, whilst enhancing the colourful and fun identity for which the brand is recognised. Nestlé have an ambition of reaching Net Zero by 2050, and this latest advancement in their sustainable initiatives for NITR supports this wider company objective.
