KYUB Studio

Earth Love Life is a body care brand from Indonesia that released an EDP that is different from the usual fragrance. It’s a Functional Fragrance designed to support mindful self-care and living. Each scent is a gateway to the present, inviting people to pause, inhale, and step into a grounding moment.

The packaging concept explores the connection between Mind and Earth. In order to create a packaging design that would reflect a serene sanctuary, the silhouette transforms grounding moments into a tangible experience. With its clean and minimalist design, the overall look reflects nature’s simplicity and deep respect for the Mother Nature. Each section works together to create a simple and tactile experience that connects people to the natural environment, encouraging them to be mindful and present.