“Fairminds is a fair trade co-creation platform in the Netherlands. It aims to get young consumers (18 – 28) to participate in fair trade consumption, co-create with fair trade producers and activate others to start consuming fair trade products. Fairminds asked TrendsActive to create this (online) co-creation platform and it’s identity including a new fair trade product to be sold in Dutch stores. The result: the D.Y.O. (Design Your Own) paper craft kit. The paper craft kit is a package full of different sheets of paper from all over the world. It contains sheets from old Tunisian schoolbooks, paper made from elephant poop from Sri Lanka and more.”