Building on last year’s #AmplifyBlackVoices campaign, Doritos has announced SOLID BLACK, a new multi-platform initiative aiming to support and boost the voices of Black innovators and creators. As part of SOLID BLACK, Doritos has selected the inaugural class of seven Changemakers, with each creative receiving $50,000 in funding towards their work, as well as getting highlighted across the brand’s channels.

Doritos is also pledging $100,000 to the National Urban League, an organization that since 1910 has worked towards lifting up African American lives and those of other historically underserved communities. The first 1,000 people that donate to the National Urban League will receive specially designed Doritos bags featuring artwork from Baltimore-area artist Megan Lewis. Consisting of two designs, both bags showcase a powerful, bold, and colorful manifestation of Black culture. The designs highlight a black background, bright, colorful elements, and either a Black man or woman, revealing power, confidence, and positivity. Affirmative words such as “beautiful” and “intelligent” surround each person on the packaging.