Dinosaurs represent strong and mighty creatures, and Dino Burgers is a brand that’s just that. Wanting to break the stereotype, the brand thinks out of the box and makes burgers more of a luxury. Designer Au Chon Hin created the beautiful visual identity from Dino Burgers. This burger branding absolutely breaks the burger mold with a red and blue color palette paired with dino illustrations and playful typography.
Our brand wishes to convey a kind of ‘no make do’, ‘no ordinary’, ‘no surrender’ life attitude. Whoever says burger has to be junk food consumed quickly on the street? We say burger can be like tasting a cup of coffee. From selecting, processing and cooking raw ingredients, to baking buns, packing orders and serving it to customers, every step demands high standards.
