Concá Vodka Panamericano is one of the first brands to come out of The Absolut Company’s new Innovation Accelerator. As a start-up, their goal is to push the boundaries of the industry with innovation and creativity, in turn, gaining a new audience. With a bright and vibrant brand identity that packs a powerful punch, Concá is turning heads by redefining vodka packaging.

“By blending a sugarcane vodka from Verarcruz, Mexico with a corn vodka from USA a completely new spirit was born. Concá has the smooth versatility of vodka with the depth and complexity of a quality rum.”

In this Design Today, we hear from Absolut’s Innovation Accelerator Andrew O’Sullivan, and from The Kitchen‘s Design Director Matt Squire.