Delhaize’s Private Label Pasta By DesignRepublic Puts Pasta First

Published

June 10, 2022

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Pasta is gorgeous, and using pasta as a geometric pattern within a brand’s packaging design is more than I could ever ask for. Delhaize is a Belgian supermarket chain, and the brand’s pasta packaging, designed by DesignRepublic, creates a strong impact by using a blue, white, and red color palette with the pasta pattern as the primary visual element. It’s classic, it’s simple, and it’s what pasta-lover dreams are made of.

Delhaize is a Belgian supermarket chain known for its qualitative products and innovations under their own private brands. DesignRepublic does branding & packaging design for Delhaize since 2009. We were briefed to redesign the Delhaize private label pasta range to make it a major actor of the category again.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover