There are countless products in the skincare industry, so creating a brand with packaging that stands out is not a simple task. Soft Services is a line that worked with the New York-based agency Decade to create a packaging system that would effectively stand out.

Instead of using one color palette across the brand, each product is designed to be its own variable, so its character can shine through. The result is a line that feels unique; each product taking the stage in its own way is extraordinarily refreshing and, not to mention, remarkably brave of the brand.