La Pincée is a Quebec-based company established by chef Catherine de Gongre that creates – under the banner of ‘fine and fancy flavors curated with care’ – a range of sweet and salted seasonings and spices produced from 100% natural, high quality, local and imported ingredients. The range’s GAIA 2012 award winning packaging and identity solution, developed by freelance graphic designer François Maisonneuve, mixes a solid typographical selection, a flat, earthy colour palette, simple illustrative detail, two structural choices and a tactile, uncoated card sleeve to convey the product’s elemental and complimentary nature, flavour profile, usage and draw out its delicate tone and fine texture.