Established in 2002 by Carlos Choy, Inka is a Peruvian brand of high quality limestone cement developed for general use and initially sold as an unpacked product directly to industry. Following a move into the retail sector with a pre-packed product in 2007, Inka recently engaged Brandlab to develop a new visual identity and packaging solution, choosing to replace character illustration with heavy industrial cues, a subtle Inca duality alongside contemporary communication which convey reliability, longevity and quality.