Richard Baird will be contributing to The Dieline to cultivate our next Opinion Series: CRIT* tell us how you really feel. This Designer & Blogger will share a critique on packaging that merits discussion in addition to the weekly post that receives the most traffic. Read about Richard and check out his first CRIT* below. Be sure to come back (at least) every Tuesday to read Richard’s CRIT* on the top post of the week!
Half n Half, owned by fruit juice manufacturer Snapple, an American brand that began selling to New York health food stores back in 1972, is a fruit tea product made from green and black tea leaves and infused with fruit flavours. As part of an extension to their diet range, Snapple commissioned Texas based independent brand communication agency Hilliebrandandcory, working in collaboration with freelance designer and illustrator Tad Carpenter to develop their new packaging treatments.
The question we were asked was how do we visually show one tea that is using multiple flavors? HillebrandCory liked the idea of two creatures creating a whole. So we ran with the idea of the top half of the packaging being the fruit flavor monster and the bottom half the tea aspect of the drink. Super fun project, super fun packaging. -Taken from the Tad Carpenter’s blog
