• Cottonball set out to reinvent prescription skincare with a brand identity that combines clinical efficacy and aspirational beauty, so women don’t have to choose between results and aesthetics.
• Developed with design agency TinyWins, the “Clinical Couture” positioning and Master Muse strategy shaped a full brand system across visual identity, packaging, naming, digital, and photography.
• The final design balances medical trustworthiness with bold, minimal, vanity-worthy style, using unexpected color and refined typography to stand out in the prescription skincare space.

This packaging feels like such a discovery because the green is so loud and confident, while everything else stays beautifully minimal and controlled. Cottontail, designed by TinyWins, immediately conveys a sense of “clinical couture” through typography, spacing, and balance.