The Co-op launches its newly redesigned beers, ciders and spirits with the help of Robot Food.

Now in stores nationwide, Robot Food’s exciting new design for the Co-op’s core range of own-brand beers, ciders and spirits aims to create an impact on shelves at a time when popularity of own-brand products continues to rise.

More shoppers are now savvier to own-brand alternatives, with innovation, quality and price major factors in the recent sway of consumers’ opinions. Research undertaken by Robot Food, however, found that many retailers were reluctant to break from an apologetic, ‘me-too’ design approach and content to remain a ‘needs must’ alternative.