Tesco Flavoured Water

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A splash of fresh and vibrant colour for Tesco Flavoured Water. The label, designed by Pemberton & Whitefoord (P&W) International Design Consultants, uses bold bright watercolour illustrations to differentiate the various flavours of the range.

The brief from Tesco was to create a design that could be remembered and stand out on the shelf – whilst ensuring an easy product navigation. P&W successfully delivers by layering the iconic leaf shape on the plain water bottle, a design that “creates a distinctive natural feeling in line with the product attributes”. A very refreshing design!

Designed by Pemberton & Whitefoord (P&W)

Country: United Kingdom