The week is finally over and what better way to celebrate than with our concepts we wish were real.

Also don’t forget about our latest awards competition – Concepts We Wish Were Real Awards!

Student

How in the world did the Swedish designer, Elisabeth Twede manage to take an Easter egg color palette and transform it into a stylish unisex brand? The Nordic design sensibilities always amaze me. There is just something about the balance between the sunny yellow, mint green and geometric shapes that make this design work feel so delightfully modern. Working on her final degree project for her packaging design class at Broby Grafiska, Elisabeth Twede was tasked with reinventing the visual identity for a brand of products that had lost their strength in the marketplace. Twede chose to work with the hairstyling brand Proffs, a company whose products over the years were being forgotten in the sea of competitors on the shelf.