BLUE FROG offers delicious options for the most important meal of the day. From vegan, gluten-free, to certified paleo, specific diet needs can easily be met. Grain Creative designed the concept for the line of breakfast options, using traditional food illustrations and a minimal font paired with bold, distinct blocks of color.
“The project was to create a compelling brand identity for BLUE FROG® breakfast products. The challenge was to be bold, artistic and textural to cue bold taste and for the brand to make a statement, disrupt and force consideration.”
Careful planning went into the design, from the ingredient images to the brand and flavor variety color palettes. BLUE FROG appears to be a trusted, traditional brand that offers premium foods. Delicate illustrations grace the products, and a soothing lapis hue is used for valuable information about the product, including its specialty stamp on the front of the label.
