The Coca-Cola Company is the longest-standing partner of the Olympics, having supported the games since 1928. So, the brand definitely knows a thing or two about creating special moments for the international games. 

Coca-Cola has just released its 2024 Summer Olympics campaign, emphasizing the universal gesture of a hug to promote acceptance and inclusion. Under the theme “It’s Magic When the World Comes Together,” the campaign features athletes like Lilly King and Tatjana Schoenmaker in a heartwarming commercial that inspires viewers to embrace those around them.