Coca-Cola Unveils Global Refresh For Minute Maid

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Coca-Cola has unveiled a global refresh of its juice brand Minute Maid. Sold in over a hundred countries, Minute Maid goes by the name del Valle in Latin America and Cappy in Europe and Africa.

The refreshed identity was executed by Coca-Cola’s design team in partnership with JKR, Landor & Fitch, Grey, and VMLY&R. Minute Maid will continue using global sub-brands like del Valle and Cappy under a new, unified visual presentation with a new logo and typography. The Minute Maid refresh also includes updated color palettes, illustrations, and photography that adds brightness and liveliness and is extensible enough to be used globally across different sub-brands.

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