A regional campaign that still makes room for local stories is harder than it sounds, and Coca-Cola’s Lunar New Year 2026 design pulls it off with charm.
This project, created in partnership with global design consultancy Elmwood, keeps the Coca-Cola logo intact, then turns the lower half into a celebratory field of gold ornament on signature red. This year’s Lunar New Year campaign successfully carries a single, cohesive festive design across the region, co-created with local market teams to give each country the flexibility to celebrate and create its own culturally relevant narrative, addressing a shared challenge for the holiday.
It’s festive and unusually crafted feeling for a mass brand.
